EY is known globally for its world-class consulting service, helping business owners re-imagine their organizations and embrace change. SMEs represented an underserved market for EY, but entering this market would be a challenge. EY needed to deliver its consultancy expertise without a heavily customised offering, but via a self-service online platform that didn’t need human intervention.
EY knew it wanted the platform to leverage its consulting process — including the gap analysis typical of a standard engagement — but this had never before been captured in a digital format. Following a competitive tender, EY chose NearForm for their platform development. Alex Collins, Director of EY Virtual Advisor, explains that NearForm’s rapid iteration process quickly brought the EY team’s focus onto the needs of the end customer.
Brought from initial workshops to Minimum Viable Product in just five months, the EYVA consultant-in-your-pocket service successfully uses EY’s proven consulting methodology, all captured within an easy-to-use digital service.
Businesses in the Middle East and North Africa were the first to use EYVA, with very positive results. A further engagement with NearForm is underway as EY moves to expand its range of EYVA products, with NearForm again at the heart of the development.